Most EMS studio owners are sitting on a goldmine of untouched leads while blaming their marketing. In this episode, Jemima and Johann get brutally honest about what's really holding studios back: a broken sales process, a broken pricing model, and a broken belief that referrals count as a conversion rate. They break down why doing outreach once a week won't cut it, what "100 outreach a day" actually looks like in practice, and why the business models being sold by major EMS suppliers and franchisers were never built to be profitable. Plus — their take on AI in the studio sales process, and why getting dumber while AI gets smarter is the fastest route to falling behind. 

IN THIS EPISODE:

• The real sales problem — why "we convert at 80%" means nothing if you're only counting warm referrals

• 100 outreach a day — the single daily habit that separates studios that grow from studios that complain• Lead nurturing reality — the studio owner who called a lead every other week for a full year, and won

• Pricing & devaluation — if your EMS session costs less than a restaurant meal, your business model is broken

• AI + human = unbeatable — why letting AI get smarter while you get lazier is a losing formula

• The franchise problem — the broken models sold by major suppliers and franchisers, and who really pays the price• Train more, earn more — why once-a-week EMS is actively hurting your revenue and pushing clients elsewhere

• The community hub model — how to make your studio the place clients can't wait to come back to  

RESOURCES

📖 Read the book: Shockingly Successful — Empower Your EMS Vision and Transform Passion into Profit

📞 Book a strategy call with EMS Mastermind

📩 DM or email Jemima and Johann directly with your questions