Build to Win

The Sales Strategy That Took IBEX Roof from $0 to $17M | Kirk Koskiniemi


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If you’re struggling to grow your contracting business beyond the 7-figure mark, you’re not alone.

Many contractors hit a ceiling when they max out what they can do alone (keyword here being “alone”). And the secret to moving beyond is not more sales—it’s setting up the right systems, people, and processes to do the work for you.

In this week’s episode of the Build to Win podcast, we sit down with Kirk Koskiniemi, the president of IBEX Roof, a full-service residential roofing company in the states of Washington and Oregon.

Kirk was able to grow his company from nothing to a staggering $17 million in annual revenue—and today, he shares exactly how he achieved that. 

Tune in now and learn:

  • Why profit is more important than top-line growth
  • Why you need to implement a proper sales process
  • Why Kirk stopped selling jobs himself
  • The importance of marketing ROI and knowing your numbers
  • How EOS can help you scale faster

… and much more!

If you’re trying to scale without burning out, then don’t miss this episode.

Tune in now for more.


Key Takeaways: 

Introduction (00:00)

Meet Kirk (00:19)

How Kirk grew his business (02:23)

Let’s talk about marketing (24:23)

Why you need EOS (47:54)

Kirk’s future plans (59:00)


Additional Links & Resources:

🔥 Watch our **FREE** on-demand webinar and learn how to drive 20% net profit with systems and processes: https://www.builderprime.com/webinars/on-demand-webinar-drive-20-net-profit-with-systems-processes?utm_source=RedCircle&utm_medium=Audio&utm_campaign=3 

⚡ Learn more about us: https://www.builderprime.com/ 

📱 Connect with us on social media:

  • Facebook: https://www.facebook.com/builderprime/
  • LinkedIn: https://www.linkedin.com/company/builderprime/ 
  • Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ 
  • John’s LinkedIn: https://www.linkedin.com/in/john-kolbaska-a271a757/ 
  • Instagram: https://www.instagram.com/builderprimecrm/ 

Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!

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Build to WinBy Jonathan Weinberg & John Kolbaska