Most of our buying decisions are based on our feelings. So, how do your customers and clients feel about you? And what can you do to impact those feelings?   This week's episode focuses on what feeling keep people coming back for more. We also talk about what feelings drive people away. Then we top it all off with some insight on how to influence the way people feel when they do business with you.   This is the subtle leverage point your competition is ignoring. Don't make the same mistake. Listen now.