No matter what you’re selling, making the initial pitch to a potential client can be daunting. In this episode, I’ll show you another tool from my toolbox that will make you more confident and increase your chances of success: the Near Miss. In decades of entrepreneurship, this has been one of the best ways for me to reach more potential clients while doing less work. It can also be used to roll out services and products to larger audiences. Listen to understand the theory behind how the Near Miss works and to hear some examples so you can start using this powerful tool right away. 

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