The Saltwater Chronicles. Preface.

This is the objective. It’s simple. I love finding things of value. I always have. I have often found myself wondering how big Buisness gets started and the answers are often more than not very simplistic. The main reason, I discovered over time, was that big Buisness is successful is because they have something people need or the have something people perceive as something they need.

For example. Apple produces and sells electronic consumer products that customers perceive they need, they don’t really need them, it’s more of a want then a need, so it’s a perceived need. However K and C the company behind table salts around the world produce something we need and that is salt. Yep, Simple salt. Before you start pounding comments into the comment bar with your disagreements about humans actual need for salt it must be stated that without salt humans die. There, I said it. That’s a fact. Did you know that the Aboriginals of Australia had to mine rock salt from the earth in the middle of the Australian Pilliga forest in order to survive? Mind you they were at least 1000 kms from the sea so they had to get their salt intake from wherever they could get it. This included the Salt bush, which was another source of salt for the aboriginal people. Salt bush was simply picked from the plant and chewed, it tastes salty for anyone wondering…. So there’s two examples of humanities struggles to fulfil its’ need for salt. Another is possibly more well known. Are you familiar with a man by the name of Mahatma Gandhi? Well, he lead a mission across India in the 1930’s to harvest sea salt from the ocean