The pandemic can be the catalyst for resorts to reevaluate their processes and leverage available technology to offer a friction-free guest experience—not only for the strange winter ahead, but for every winter after it. On this Huddle, representatives from several resorts that are exploring these improvements and experts from resort technology and operations companies will help identify solutions to challenges. From managing the online user experience and on-site product redemption to minimizing pinch points and touchpoints, this Huddle will provide actionable takeaways for ski areas of all sizes.

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