Why these 3 Ds of innovation matter more now, not less. I built four profitable businesses in the first 25 years of my career. I’m on track to build four THIS YEAR with the help of two things I never had before.

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Connections to The Insider’s Guide to Innovation at Microsoft:

* Discover-Design-Develop with Diverge-Converge-Synthesize within each phase

* Adaptive Cycle of Innovation — The cycle that once played out over years now plays out in weeks and months. Expansion doesn’t slow the cycle — it ensures each loop is aimed at the right thing.

* BXT (Business, Experience, Technology) — Cross-disciplinary discovery that expands the aperture before design begins

Sources:

* Komura and Yamada, “Deepening ideas vs. exploring new ones: AI strategy effects in human-AI creative collaboration,” PLoS ONE, January 2026. Link

This piece was created with the help of AI — specifically Claude, Perplexity, and a team of expert personas built by Regenerous Labs. Direction, judgment and final decisions by me. Say it ugly, build it better. Onward!

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