The Samurai Shift

The Samurai Shift - Introduction


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What is sport really for?

In this opening episode of The Samurai Shift, Peter “Chico” Jones sits down with Sarah Maxwell to explore the thinking behind the podcast — and the question that has shaped his 40-year journey in sport.

From grassroots beginnings to Olympic pathways, Peter reflects on the evolution of sporting systems and the growing tension between performance and human experience.

Drawing on powerful personal stories, including a defining moment during an Olympic qualification campaign, he introduces the core idea behind The Samurai Shift:

What if sport was designed to serve the human first?

Through the lens of the Samurai — where “to serve” is the foundational principle — this conversation explores how sporting ecosystems might evolve to better support athletes, communities, and the people who move through them.

This episode sets the foundation for a series of conversations examining sport from the ground up — from grassroots participation through to governance and high performance.

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The Samurai ShiftBy Peter Jones