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This week, we welcome the Sani Sisters - Ritika and Niki - to the podcast to talk about their business, Sani, a high-end clothing company focused on making South Asian clothing accessible and beautiful. Ritika and Niki were determined to bring their cultural identities together through a brand that made the shopping experience for South Asian fashion more resonant for South Asian Americans. Tune in to hear them discuss how a cold e-mail led to a partnership with Rent the Runway, their inspiration for starting Sani and the need for a business like theirs, and their experience as women working in the fashion industry. Check out their website (www.sanidesigns.com) and follow them on Instagram @sani to keep up with their brand. To stay up to date with our podcast, follow us on Instagram at @twentycentspod and check back every Thursday for a new episode!
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This week, we welcome the Sani Sisters - Ritika and Niki - to the podcast to talk about their business, Sani, a high-end clothing company focused on making South Asian clothing accessible and beautiful. Ritika and Niki were determined to bring their cultural identities together through a brand that made the shopping experience for South Asian fashion more resonant for South Asian Americans. Tune in to hear them discuss how a cold e-mail led to a partnership with Rent the Runway, their inspiration for starting Sani and the need for a business like theirs, and their experience as women working in the fashion industry. Check out their website (www.sanidesigns.com) and follow them on Instagram @sani to keep up with their brand. To stay up to date with our podcast, follow us on Instagram at @twentycentspod and check back every Thursday for a new episode!