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Making the right hire for a small business is absolutely critical. Al & Sarah Katz from FirstSearch share practical tips to ensure that.

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Allison Staiger’s company, The Matriarchy, is a great example of a company building a business around a very specific niche. The Matriarchy coaches feminist women, helping them build caregiving businesses. The Matriarchy is Allison’s second business venture. Her first, Highwire Therapy, is a counseling practice focused on perinatal mental health. Allison joins The Savvy Entrepreneur … Continue reading "Matriarchy: Coaching Feminist Businesses"

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Nora Kerr’s company Memoir For Me began when her father was dying of prostate cancer and was told he only had 6-8 months to live. Nora took that opportunity to sit down with him over the course of several months. She asked him many of the questions she’d always had about him and his life, … Continue reading "Memoir For Me: Custom Memory Books"

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Trina Ntmere and her company, Lavender Eucalyptus LLC, are passionate about helping nonprofits become more strategic. By helping them do that, they raise more money, provide more valuable services, and make better use of scarce staff resources. She shares with The Savvy Entrepreneur some of the ways she and Lavender Eucalyptus do that. Non-profits struggle … Continue reading "Lavender Eucalyptus: Helping NonProfits Be More Strategic"

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Nicola Brown, Founder & CEO of Kokoro, is driven to help entrepreneurs and small businesspeople stay in touch with their human side. Rather than try to explain what that means, she takes both me and my listeners on a taste of what that journey might look like. At her suggestion, I turned the lead over … Continue reading "Grounded Entrepreneurship: A Guided Journey with Kokoro"

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Andrea Herran, an experienced Human Resources consultant, shares tips on things for startups and small businesses to consider before hiring their first employees. Some of the most common mistakes are: Andrea’s company, Focus HR, provides not only question- and project-specific H.R. assistance, but is also the outsourced H.R. department for several small companies. She brings … Continue reading "What You Need Before Hiring Your First Employee(s)"

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Everybody knows video is hot. It continues to draw viewers and potential customers. Nathan Wiens joins The Savvy Entrepreneur to share tons of practical video marketing tips. He’s a video marketing expert with more than 20 years’ experience. He runs two video-related companies, UVC Media, a full-service digital marketing company, and UAV Chicago, which provides … Continue reading "Video Marketing Tips"

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Charlotte Trecartin founded CharCharms while a student at the University of Illinois in Champaign. She’s proof that Covid actually had many silver linings. So, she took advantage of some of the many resources that the U of I, an engineering and business powerhouse, offers. And, when Covid hit, she decided to use the extra time … Continue reading "CharCharms: Cool Water Bottle Accessories & More"

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Since 2004, Wisconsin’s Annual Governor’s Business Plan Contest has been fostering startups. More than 4500 startups have participated. Category winners have gone on to raise more than $300 million, win more than $2.5 million in prizes. Even more amazing, 77% of the competition finalists are still in business, a statistic that defies the notoriously high … Continue reading "Annual Wisconsin Governor’s Business Plan Contest"

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