Three Dog Logistics was originally named Direct Mail Logistics and was a very small player in a very large logistics industry. Founder John Kennedy shares the story of how he partnered with marketing goddess Pat Veverica and her company, What's Your Plan, to completely transform the company.

They worked together, creating a new brand for the company that played on John's fondness for dogs. They used playful and creative marketing on budget.  And together, they turned the company from $500K in revenue and 10 customers to a game- changer in a very mature industry.  And in the process, landed Three Dog Logistics on the Inc500 five times.  As they share the story, there are lots of learnings for other entrepreneurs. It's a fun story, and a great listen!

Click on the arrow  to the left to listen! Or if you prefer, read a transcript of the show & interview.