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The Scarcity Trap: Why You Can’t Stop Buying Watch ‘Drops’
In this episode, Praka & James get into some watch psychology! Drop culture (sneakers, watches and other luxury consumer products) are increasingly commonplace. Why does our heart rate spike when a countdown for a new release is nearing zero? We thought this would be a great episode to explore the behavioural economics of limited runs and why the ‘hunt’ is more addictive and satisfying than the actual product itself.
Wristchecks:
James: Hamilton Jazzmaster Traveler GMT 2 / Erebus Ascent Black Helix
Praka: Farasute Mechanical Dress Watch
Points Discussed:
We break down the Amygdala Hijack to explain why countdown timers shut down your logic and trigger a primal "survival mode" response. You’ll learn how Loss Aversion makes the sting of a "Sold Out" screen hurt far more than the joy of an "Order Confirmed" email, and we compare the high-speed adrenaline of Microbrand Drops to the slow-burn psychological warfare of the Rolex Waitlist. Finally, we debate the "Scarcity Duel"—is it more effective to limit the total number of watches or the window of time we have to buy them?
Some Recent Examples:
Kurono Tokyo: The Divers
Studio Underd0g: Guava (British Watchmakers Day)
Something Interesting
James chats his new purchase a bag to store all his camera and recording gear for his upcoming trip to Melbourne! Praka discusses how he was enjoying rewatching Avatar the Last Airbender with his son and excited for the new season of Avatar the Netflix live action series too!
Contact Us
Thanks for tuning in! If you have any feedback or just want to chat, you can find us here:
Praka: @kinda.average.watches
OverTime Broadcast Channel (Instagram): https://www.instagram.com/channel/AbYuJN0yPDu4UXZk/
OverTime The Podcast: Linktree – OverTime The Podcast
WatchingJames (Youtube): https://www.youtube.com/@WATCHingJames
WatchingJames (Instagram): https://www.instagram.com/watching_james/?hl=en
Support Us
If you’d like to support the show, you can buy us a coffee here: buymeacoffee.com/overtimethepodcast
Tags: Watch Collecting, Horology, Watch Psychology, Drop Culture, Scarcity Trap, Luxury Watches, Behavioral Economics, FOMO, Loss Aversion, Watch Podcast, OverTime Podcast, Watch Community, Microbrands, Wrist Check, Hamilton Watches, Erebus Watches, Farasute, Kurono Tokyo, Studio Underd0g, Rolex, AudemarsPiguet, Patek Philippe, Independent Watchmaking
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By Praka - OverTime Project.In this episode, Praka & James get into some watch psychology! Drop culture (sneakers, watches and other luxury consumer products) are increasingly commonplace. Why does our heart rate spike when a countdown for a new release is nearing zero? We thought this would be a great episode to explore the behavioural economics of limited runs and why the ‘hunt’ is more addictive and satisfying than the actual product itself.
Wristchecks:
James: Hamilton Jazzmaster Traveler GMT 2 / Erebus Ascent Black Helix
Praka: Farasute Mechanical Dress Watch
Points Discussed:
We break down the Amygdala Hijack to explain why countdown timers shut down your logic and trigger a primal "survival mode" response. You’ll learn how Loss Aversion makes the sting of a "Sold Out" screen hurt far more than the joy of an "Order Confirmed" email, and we compare the high-speed adrenaline of Microbrand Drops to the slow-burn psychological warfare of the Rolex Waitlist. Finally, we debate the "Scarcity Duel"—is it more effective to limit the total number of watches or the window of time we have to buy them?
Some Recent Examples:
Kurono Tokyo: The Divers
Studio Underd0g: Guava (British Watchmakers Day)
Something Interesting
James chats his new purchase a bag to store all his camera and recording gear for his upcoming trip to Melbourne! Praka discusses how he was enjoying rewatching Avatar the Last Airbender with his son and excited for the new season of Avatar the Netflix live action series too!
Contact Us
Thanks for tuning in! If you have any feedback or just want to chat, you can find us here:
Praka: @kinda.average.watches
OverTime Broadcast Channel (Instagram): https://www.instagram.com/channel/AbYuJN0yPDu4UXZk/
OverTime The Podcast: Linktree – OverTime The Podcast
WatchingJames (Youtube): https://www.youtube.com/@WATCHingJames
WatchingJames (Instagram): https://www.instagram.com/watching_james/?hl=en
Support Us
If you’d like to support the show, you can buy us a coffee here: buymeacoffee.com/overtimethepodcast
Tags: Watch Collecting, Horology, Watch Psychology, Drop Culture, Scarcity Trap, Luxury Watches, Behavioral Economics, FOMO, Loss Aversion, Watch Podcast, OverTime Podcast, Watch Community, Microbrands, Wrist Check, Hamilton Watches, Erebus Watches, Farasute, Kurono Tokyo, Studio Underd0g, Rolex, AudemarsPiguet, Patek Philippe, Independent Watchmaking