Have you ever had a friend or peer describe their business in such a clear and succinct way that you immediately knew who they should meet in your network – either as a potential client or a beneficial connection? 

That, my friend, is what I like to call an, "automatic yes." 

When you specialize by the type of work you do, and/or niche by defining who you serve, you become instantly referable. Which is exactly where we want to be. 

Getting there sometimes isn’t quite as straightforward. 

It often takes a series of small experiments to narrow in on the who and the what, and that can be frightening. 

On today’s episode, $ix Figures Lab Coach Elizabeth Cook and I discuss the scary side of positioning and the mindset adjustments we can make to embrace experimenting – letting us flourish, both in business, and in life.

 

 

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This episode was first published at BizChix.com/583.