oday on the AHC Podcast we are launching our next episode of The Schmooze, where we get up close and personal with some of the hair industry’s most famous and colourful personalities, discussing their stories, journeys and ideas to inspire, educate and entertain, and most importantly, to help grow your business. 

Our guests today need no introduction and are definitely two of the industry’s most infamous and beloved duos, leading a legendary Australian company that has supported many hairdressers and salon owners through the decades. Chris and Anthony De Lorenzo head up the eponymous brand that was started by their fathers and recently celebrated 35 years in the business, although the De Lorenzo story spans many years prior. 

From experimental chemists in the basement of the family home, the De Lorenzo family has grown an iconic Australian brand that was a pioneer in environmentally friendly practices long before it was trendy to be green. Tune in as Chris and Anthony share the inspiring De Lorenzo story with us on The Schmooze.