In this episode of the Ophthalmology Business Podcast, host Guido Piquet is having an insightful conversation with Steve Gottfredson, owner of Brevium, about mastering patient recall. They discuss the fundamentals and benefits of a structured recall system. Steve also shares practical strategies learned from his life experiences to optimize recall campaigns, including technology, personalization, and multi-channel communication. By the end, you'll have actionable strategies to improve patient recall campaigns in your ophthalmology practice.