In this episode, I describe the science behind how confidence works as well as how to feel more confident more often. The science and research come directly from the mindset course, "Compete to Create", by Michael Gervais and Pete Carroll.One of the biggest factors in persuasive communication is the transference of emotion. In order for our audience to feel confident about what it is that we're offering, WE need to feel confident about it ourselves. We can't transfer an emotion that we don't have. In this episode, you'll learn the four step process to achieving the confidence needed to win others over and consistently perform at your best.