<p>Most anglers do not understand the science and time behind a new product. Denis talks with Jarod Higginbotham from Yakima Bait about the years of work and science behind getting one of their hottest new lures all the way to the stores. Years of work, hundreds of hours working with the engineering behind it, coordinated product launches and so much more on this episode. Behind the scenes on building a new lure. </p>

Most anglers do not understand the science and time behind a new product. Denis talks with Jarod Higginbotham from Yakima Bait about the years of work and science behind getting one of their hottest new lures all the way to the stores. Years of work, hundreds of hours working with the engineering behind it, coordinated product launches and so much more on this episode. Behind the scenes on building a new lure.

<p>Most anglers do not understand the science and time behind a new product. Denis talks with Jarod Higginbotham from Yakima Bait about the years of work and science behind getting one of their hottest new lures all the way to the stores. Years of work, hundreds of hours working with the engineering behind it, coordinated product launches and so much more on this episode. Behind the scenes on building a new lure.&nbsp;</p>

The Science behind engineering a new lure

Wild Fish Wild Places Television gives you a peak behind the scenes of filming an international fishing show and share stories that will blow your mind! Getting held captive in Montevideo Uruguay, cab drivers blocking traffic to try and stab another driver, traveling into recently FARC controlled Colombia jungle, volcano eruptions, swimming with piranhas and so much more!

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The Science behind engineering a new lure

The Science behind engineering a new lure