The 1% Podcast with Vin and Shane

The Science Behind Why Habits Are Hard to Break | Ep 136


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Rene Rodriguez explains why people say yes—but never follow through


You’re not bad at communicating.

You’re just speaking to the wrong part of the brain.


In this episode, I sit down with Rene Rodriguez to break down what actually drives human behavior—and why logic, facts, and pressure quietly backfire when you’re trying to influence people.


You’ll learn how to:


1. Get buy-in without pushing or performing

2. Use story to activate trust and action

3.Lower resistance when people are stressed or scared

4. Communicate in a way the brain wants to follow

5. Stop repeating yourself and start seeing movement


This episode is for you if:

1. You lead, sell, coach, or pitch ideas

2. People nod… but nothing changes

3. You want influence that feels ethical and natural


Watch this one all the way through—it’ll change how you think about communication.


⏱️ Timestamps

00:01:31 Quick intro

00:01:37 Rene joins the show

00:02:09 What behavioral neuroscience really means

00:04:38 The speed of trust

00:06:28 Why story creates understanding

00:10:33 Fear, stress, and resistance to change

00:23:34 Turning possibility into reality

00:25:11 The communication stack that actually works

00:37:41 Why humans make “illogical” decisions

00:48:00 Heroes, villains, and influence frameworks

00:52:28 The biggest takeaway

01:01:22 Closing thoughts

01:02:46 Wrap-up


CATCH HIM HERE:

https://www.meetrene.com/

https://www.facebook.com/learnwithrene

https://twitter.com/learnwithrene

https://www.linkedin.com/in/learnwithrene/

https://www.instagram.com/learnwithrene/

https://www.youtube.com/ ⁨@learnwithrene⁩

https://www.tiktok.com/@learnwithrene


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WANT TO CONNECT TO OUR HOST?

Vin:

Email: Vincentinfante.life

Instagram: https://www.instagram.com/vin.infante/

Shane:

Email: [email protected]


LISTEN ON OTHER SITES

Spotify: https://bit.ly/3HtT10C

Apple Podcast: https://bit.ly/3HtT10C

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The 1% Podcast with Vin and ShaneBy Vin Infante, Shane Riggs