Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners.

In Part 1 of this episode of ArchiBiz Unpacks, Bec sits down with Ian to learn all about architecture fee proposals - specifically, how to create a fee proposal that converts! Ian discusses the benefits of using a ‘freemium’ model with clients, the best ways to present your fee proposal, and why he believes ‘fees are made up numbers.’

Plus, you will learn all about behavioral psychology - what it is and how to use it in your fee proposals to win over clients, every time.

Stay tuned for Part 2, coming next week.

To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.

ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  

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