Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners.

In Part 2 of this episode of ArchiBiz Unpacks, Bec and Ian continue the conversation on fee proposals. You will learn Ian’s strategies for how to navigate client changes during the design process, how to move from cost-based pricing to value-based pricing, and what “choice architecture” is.

You’ll also hear questions from our live audience! Listen to Ian work through everyone’s favorite question: What do you do when you’re up against other architects and your client wants you to lower your fees? 

To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.

ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  

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