What does it mean to be authentic?

This is a question I've been thinking deeply about lately.

Being in the Personal Branding business I naturally hear the word "authentic" come up in every conversation.

We all get the idea of authenticity but... like... how do we define it?

How do we spot it?

And why does it occur?

How my mind works is I need to take abstract ideas apart, label their pieces, and put them back together again.

An Abstract Instruction Manual, if you will. (and I will)

So in this episode of Brand Science, we explore what authenticity actually is.

And why we sometimes act inauthentically.