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The Science of Consumer Behavior & Emotional Marketing | Marco Baldocchi (Neuralysis)
💡What really drives people to buy? Marco Baldocchi, CEO and Neuromarketing Specialist of Neuralysis, is an expert in consumer neuroscience and neuromarketing, helping businesses understand how unconscious emotions influence buying decisions. From testing product packaging with biometric sensors to optimizing retail layouts with eye-tracking technology, Marco’s insights are shaping the future of branding and customer engagement.
In this episode, Brent Muller and Marco discuss how businesses can use behavioral science to boost marketing performance, improve product design, and create lasting emotional connections with customers.
🔹Key Topics Discussed:
✅ How consumer neuroscience helps brands predict buying behavior
✅ Why 95% of purchasing decisions are driven by emotions, not logic
✅ The role of eye-tracking, facial recognition & biometric feedback in marketing
✅ How brands like Coca-Cola, Disney & Apple use neuromarketing
✅ The future of customer experience, sensory branding & personalized advertising
⏱️ Timestamps:
00:00 - Welcome & Introduction
00:30 - Marco’s Background: From Marketing Strategist to Neuroscience Expert
02:15 - How Emotional Triggers Influence Buying Decisions
05:33 - Case Study: How Neuromarketing Helped a Supermarket Boost Sales
08:47 - Why Product Packaging Matters More Than Most Companies Realize
12:20 - The Power of Sensory Branding & Multi-sensory engagement
15:10 - Why Big Brands Use Biometric Research to Optimize Ad Campaigns
19:02 - How Facial Recognition & Pupil Dilation Reveal True Customer Reactions
22:34 - The Future of Retail & How Science is Reshaping the Shopping Experience
26:07 - How to Connect with Marco Baldocchi & Learn More
Connect with Marco Baldocchi:
🌐 Company Websites: marcobaldocchi.com, on-web.net
🌐 Personal Website: me.marcobaldocchi.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/marcobaldocchi/
🎙️Listen to his Podcast: Neuromarketing: Tap Into the Customer's Brain Podcast (Available on Spotify & Apple Podcasts)
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
📲 Follow me on social media: www.linkedin.com/in/brentmuller
💬 Let me know your thoughts in the comments!
#Neuromarketing #ConsumerBehavior #EmotionalBranding #RetailInnovation #MarketingScience #FutureProofedPodcast
https://valeogrowth.com/
View all episodes
By Brent💡What really drives people to buy? Marco Baldocchi, CEO and Neuromarketing Specialist of Neuralysis, is an expert in consumer neuroscience and neuromarketing, helping businesses understand how unconscious emotions influence buying decisions. From testing product packaging with biometric sensors to optimizing retail layouts with eye-tracking technology, Marco’s insights are shaping the future of branding and customer engagement.
In this episode, Brent Muller and Marco discuss how businesses can use behavioral science to boost marketing performance, improve product design, and create lasting emotional connections with customers.
🔹Key Topics Discussed:
✅ How consumer neuroscience helps brands predict buying behavior
✅ Why 95% of purchasing decisions are driven by emotions, not logic
✅ The role of eye-tracking, facial recognition & biometric feedback in marketing
✅ How brands like Coca-Cola, Disney & Apple use neuromarketing
✅ The future of customer experience, sensory branding & personalized advertising
⏱️ Timestamps:
00:00 - Welcome & Introduction
00:30 - Marco’s Background: From Marketing Strategist to Neuroscience Expert
02:15 - How Emotional Triggers Influence Buying Decisions
05:33 - Case Study: How Neuromarketing Helped a Supermarket Boost Sales
08:47 - Why Product Packaging Matters More Than Most Companies Realize
12:20 - The Power of Sensory Branding & Multi-sensory engagement
15:10 - Why Big Brands Use Biometric Research to Optimize Ad Campaigns
19:02 - How Facial Recognition & Pupil Dilation Reveal True Customer Reactions
22:34 - The Future of Retail & How Science is Reshaping the Shopping Experience
26:07 - How to Connect with Marco Baldocchi & Learn More
Connect with Marco Baldocchi:
🌐 Company Websites: marcobaldocchi.com, on-web.net
🌐 Personal Website: me.marcobaldocchi.com
📧 Contact: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/marcobaldocchi/
🎙️Listen to his Podcast: Neuromarketing: Tap Into the Customer's Brain Podcast (Available on Spotify & Apple Podcasts)
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
📲 Follow me on social media: www.linkedin.com/in/brentmuller
💬 Let me know your thoughts in the comments!
#Neuromarketing #ConsumerBehavior #EmotionalBranding #RetailInnovation #MarketingScience #FutureProofedPodcast
https://valeogrowth.com/