Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.  

Tune in to learn:

• What conversational copywriting is
• The super easy way to know if you've written it or missed the mark
• How our brain responds to different sales messages
• Uncovering the language of our readers
• How to persuade clients that it's the right tone for their brand

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About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick

• Conversational Copywriting website
• Nick on LinkedIn
• Nick on Twitter
• The Coffee Detective

Useful Links:

• Conversational copywriting resources for listeners
• Conversational Intelligence - Judith E. Glaser