In this episode, Ben sits down with Eric Johnson, the director of the Center for Decision Sciences at Columbia University and the author of the newly released book, The Elements of Choice. During their discussion, Ben and Eric talk about the science of decision making, the tools that can be employed to steer decision making, and how it all applies to the larger context of tech and the customer experience. Eric provides an overview of the science behind human decision making processes, and how we can harness this knowledge to drive better outcomes.