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The Science of Marketing: Using Neuromarketing to Boost Your Digital Presence
In this Marketing Rebels episode, we explore neuromarketing and share strategies to boost your digital marketing.
What exactly is neuromarketing? (00:02:05)
Comprehensive grasp of how neuromarketing works on an interpersonal level (00:04:13)
Refining your language and strategy using neuromarketing to connect deeply with others.(00:14:59)
Introduction: Neuromarketing combines psychology and biology to connect with consumers subconsciously, driving business success.
Main Point #1: Neuromarketing is not a trend, it’s a strategy.
Main Point #2: Understanding your audience's mood and needs is crucial.
Main Point #3: Small adjustments to your marketing strategy can lead to big results.
Real-Life Example: Maliha fostered trust by letting her team learn from mistakes, leading to better decisions.
Key Quotes from the Episode:
“Neuromarketing is how we combine the studies of how our brain works to churn out marketing campaigns that create value. It’s about understanding where in the brain does your marketing message resonate, stay, and convert into a sale."
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
Fathom to easily record your calls, take notes and share with guests. Click here to start recording
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
ABOUT MALIHA FAROOQ
Guest Name: Maliha Farooq
Bio: Maliha Farooq is Pakistan’s 1st certified neuromarketer with over 16 years of professional experience with a focus on digital marketing and corporate affairs. As a distinguished graduate of Warwick Business School and a Cornell University Alumni, Maliha's exposure to international best practices and a leveraged network keeps her abreast of global initiatives and trends. She champions "smart communications" and excels in developing data-driven strategies that yield tangible results. She has leadership experience with HBL, ABN AMRO, Reuters (BMC Group) TPL Life Insurance, Dolmen Group and MCB Bank. She is an author, a public speaker, a women’s rights advocate and the co-founder of Thinkers Digital; Pakistan first 1st & only Human Experience (HX) Agency. Being a Certified Board Director, a part of the Advisory Council at Harvard Business Review and serving as a jury member at Pakistan Digital Awards, her opinions have appeared in Dawn, The Express Tribune, People Magazine and the Aurora magazine. Her recent book on digital marketing featured on Amazon has made her one of the few Pakistani female authors to be featured on Amazon on the subject.
@thinkersdigital1
www.instagram.com/malzspeaks/
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
View all episodes
By Shauna Leigh Van MourikIn this Marketing Rebels episode, we explore neuromarketing and share strategies to boost your digital marketing.
What exactly is neuromarketing? (00:02:05)
Comprehensive grasp of how neuromarketing works on an interpersonal level (00:04:13)
Refining your language and strategy using neuromarketing to connect deeply with others.(00:14:59)
Introduction: Neuromarketing combines psychology and biology to connect with consumers subconsciously, driving business success.
Main Point #1: Neuromarketing is not a trend, it’s a strategy.
Main Point #2: Understanding your audience's mood and needs is crucial.
Main Point #3: Small adjustments to your marketing strategy can lead to big results.
Real-Life Example: Maliha fostered trust by letting her team learn from mistakes, leading to better decisions.
Key Quotes from the Episode:
“Neuromarketing is how we combine the studies of how our brain works to churn out marketing campaigns that create value. It’s about understanding where in the brain does your marketing message resonate, stay, and convert into a sale."
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
Fathom to easily record your calls, take notes and share with guests. Click here to start recording
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
ABOUT MALIHA FAROOQ
Guest Name: Maliha Farooq
Bio: Maliha Farooq is Pakistan’s 1st certified neuromarketer with over 16 years of professional experience with a focus on digital marketing and corporate affairs. As a distinguished graduate of Warwick Business School and a Cornell University Alumni, Maliha's exposure to international best practices and a leveraged network keeps her abreast of global initiatives and trends. She champions "smart communications" and excels in developing data-driven strategies that yield tangible results. She has leadership experience with HBL, ABN AMRO, Reuters (BMC Group) TPL Life Insurance, Dolmen Group and MCB Bank. She is an author, a public speaker, a women’s rights advocate and the co-founder of Thinkers Digital; Pakistan first 1st & only Human Experience (HX) Agency. Being a Certified Board Director, a part of the Advisory Council at Harvard Business Review and serving as a jury member at Pakistan Digital Awards, her opinions have appeared in Dawn, The Express Tribune, People Magazine and the Aurora magazine. Her recent book on digital marketing featured on Amazon has made her one of the few Pakistani female authors to be featured on Amazon on the subject.
@thinkersdigital1
www.instagram.com/malzspeaks/
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna