On this episode of Rhodes to
Success, I interview Vernon Foster, who is a podcast educator,
speaker, and coach. He oversees a small army of audio engineers,
graphic designers, and transcriptionists under the Pod Parrot
brand. Vernon continually seeks out new ways to innovate and
strategically leverage podcasting as a viable platform for small
business professionals, startups, speakers, and coaches. During the
show, we discuss event planning, podcasting as a tool, how Pod
Parrot shifted focus, and how the industry as a whole is
changing.
What are the biggest skills thatgo into event planning?
What were your biggest skillsetsin podcasting that you thought you could use to launch a
business?
What was the need you werefilling, and how are you different from your
competitors?
When it comes to event planning,it’s all about ‘butts in seats.’
You need to start planning 6-12months before an event.
This is an opportunity tointerview potential customers and get real-time
feedback.
If you are going to create aproduct and service, and you don’t even know if it’s something
people want, then you are spinning your wheels.
Podcasting is the cheapestresearch and development you can do.
Some people will say focus on theproduction, while others will say to create compelling
content.
Really great content is moreimportant than having the best microphone.
Podcasting is not your business;it’s a tool for your business.
When podcasting is used properly,it can be a massive generator of business by connecting you with
like-minded people.
Podcasting brings you closer toyour audience, and it lets you interview some of the people you
might not normally have access to.
If you don’t treat podcasting likea business, then it will just be a hobby.
Pod Parrot has moved from the roleof service provider into the role of educator and
evangelist.
Vernon worked with clientsone-on-one before he started the brand.
The challenge to overcome ispeople flooding the marketplace.
The market is shifting andbecoming commoditized because people don’t want to pay a lot of
money.
There’s a lot of people who don’tunderstand the podcasting business.
in iTunes or Stitcher
The music in today's episode was
written by The Danger Os and produced by Nick Palmer. Check them
out at https://www.facebook.com/thedangerosmakemusic