Interview Connections | The Leading Podcast Booking Agency

The Science of Podcasting with Vernon Foster II


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On this episode of Rhodes to

Success, I interview Vernon Foster, who is a podcast educator,
speaker, and coach. He oversees a small army of audio engineers,
graphic designers, and transcriptionists under the Pod Parrot
brand. Vernon continually seeks out new ways to innovate and
strategically leverage podcasting as a viable platform for small
business professionals, startups, speakers, and coaches. During the
show, we discuss event planning, podcasting as a tool, how Pod
Parrot shifted focus, and how the industry as a whole is
changing. 
 

 

Main Questions

Asked:

  • What are the biggest skills that
  • go into event planning?
  • What were your biggest skillsets
  • in podcasting that you thought you could use to launch a
    business?
  • What was the need you were
  • filling, and how are you different from your
    competitors?

     

    Key Lessons

    Learned:

    Event

    Planning

    • When it comes to event planning,
    • it’s all about ‘butts in seats.’
    • You need to start planning 6-12
    • months before an event.

       

      Podcasting

      • This is an opportunity to
      • interview potential customers and get real-time
        feedback.
      • If you are going to create a
      • product and service, and you don’t even know if it’s something
        people want, then you are spinning your wheels.
      • Podcasting is the cheapest
      • research and development you can do.
      • Some people will say focus on the
      • production, while others will say to create compelling
        content.
      • Really great content is more
      • important than having the best microphone.

         

        Podcasting as a

        Tool

        • Podcasting is not your business;
        • it’s a tool for your business.
        • When podcasting is used properly,
        • it can be a massive generator of business by connecting you with
          like-minded people.
        • Podcasting brings you closer to
        • your audience, and it lets you interview some of the people you
          might not normally have access to.
        • If you don’t treat podcasting like
        • a business, then it will just be a hobby.

           

          Pod

          Parrot

          • Pod Parrot has moved from the role
          • of service provider into the role of educator and
            evangelist.
          • Vernon worked with clients
          • one-on-one before he started the brand.
          • The challenge to overcome is
          • people flooding the marketplace.
          • The market is shifting and
          • becoming commoditized because people don’t want to pay a lot of
            money.
          • There’s a lot of people who don’t
          • understand the podcasting business.

            Subscribe to the show

            in iTunes or Stitcher
            Radio!

            The music in today's episode was

            written by The Danger Os and produced by Nick Palmer. Check them
            out at https://www.facebook.com/thedangerosmakemusic 

             

            Links to Resources

            Mentioned

            Pod

            Parrot

            Mic Science

            Podcast

            ...more
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            Interview Connections | The Leading Podcast Booking AgencyBy Jessica Rhodes

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