Getting the dollar amount of an ask right---in a gift solicitation---is incredibly important.  It saves time and face with a donor!  Are you presently going into gift conversations shooting from the hip---and/or burdened by your own biases around money?  Can you avoid the awkwardness of inappropriate ask amounts: either too high or too low?  How can you help donors you know make the right level of donation to make the maximum impact they can?  Larry Raff, creator of the Abacus Major Donor Ask Calculator, LLC---link here: PRICING | Free Trial - Abacus Major Donor Calculator (donorabacus.com)---schools us on the Science of the Ask, and how to laser-focus on the amount you SHOULD be asking for!