In this captivating episode of The Firebreak, host Steve Wolf dives into the life-saving world of emergency alerts and warnings with expert Dr. Jeanette Sutton. Discover how poorly crafted messages can cost lives and how Sutton’s groundbreaking research, including the creation of the Message Design Dashboard, is transforming the way emergency notifications are written and delivered. From decoding jargon-filled wildfire alerts to ensuring the right message reaches the right people at the right time, this episode uncovers the crucial elements of effective communication during disasters. Whether you're an emergency manager or simply want to understand the messages that pop up on your phone, this episode is a must-listen for anyone who values clear communication in moments that matter most.