On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here.

We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends. 

Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)

His step by step tips revealed in this episode are:

1. Seek an expert

2. Track and report effectively

3. Plan ahead

4. Develop a personality

5. Be where you can dominate

Read into Josh's Marketing Tips here