In this podcast we break down the latest O.Y.E. short study into conversations around ice cream freezer brands. We looked at four of the most iconic brands that can be found in the freezer aisle including Blue Bunny, Ben & Jerry’s, Breyers, and Häagen-Dazs to better understand consumer preferences and opinions when it comes to their favorite cold treats. Among many interesting aspects of the analysis, there was significant conversation surrounding Ben & Jerry’s and the vocalization of their stance during social movements.