The Scotiabank Women Initiative MasterClass Series

The Scotiabank Women Initiative MasterClass podcast - episode 3

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In this episode, Chris McMartin sits down with Nicole Dubé, a broadcast journalist pivoting into entrepreneurship with her company, as she shares her journey and expertise in media training and pitching strategies.

Key Topics in this Conversation:

  • How to be authentic and tell a compelling story to connect with the audience
  • The difference between working with a PR agency and doing PR on your own, emphasizing the value of telling your own story
  • How to pitch specialized retail areas with smaller interest, using women's circles as an example. Nicole's daily essential is starting her day with a cup of Jasmine green tea. The webinar concluded with gratitude from the Scotiabank Women Initiative and the audience for an informative and engaging session.

    • Tune in to this episode to hear Nicole's tips and tricks on building and strengthening brand awareness, what working in media has taught her about business, and why she trusts her gut instincts!

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    The Scotiabank Women Initiative MasterClass SeriesBy Scotiabank