The Scottish Marketing Network Podcast

Episode 29: Jules Salmond & Kat Wallace, When Cyber Goes Wrong: Governance, Reputation and the Cost of Getting It Right

Jules Salmond is the CEO of CienDos, a cyber risk and governance consultancy. Her core argument: cyber risk isn’t a technology problem. It’s a governance problem. Organisations that get it wrong usually do so because of what’s happening in the boardroom, not the server room.

Kat Wallace is a Director at BIG Partnership, one of the UK’s leading integrated communications agencies, where she specialises in reputation management when the stakes are highest. Her view is equally clear: when a cyber incident hits, customers don’t judge the technical cause. They judge transparency, tone, and speed. Reputation damage is usually caused by the response, not the breach.

In this episode they talk to Kerry to cover the full picture of what cyber risk actually means for a business. Before, during, and after.

Kat’s Linkedin: https://www.linkedin.com/in/kat-wallace-76636312/

Jules Linkedin: https://www.linkedin.com/in/julessalmond/

Kat’s Recommendations: The Authority Gap by Mary Ann Sieghart (Book)

Jules Recommendations: Your sisterly fix by Orla Chennaoui

If you have any comments or guest suggestions you can reach out to [email protected]

Amy runs The Social Muze, a B2B consultancy where she helps her clients to see real results on LinkedIn. In this episode Amy talks to Kerry about the latest algorithm changes, why are missing opportunities on LinkedIn and how to optimise your profile and your content for success.

Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amycunninghamsmm/  

Social Dilemma film: https://www.netflix.com/gb/title/81254224

Atomic Habits https://amzn.eu/d/0g2wLHR8

Jamie Wray on Linkedin https://www.linkedin.com/in/jamie-wray/

Eli is a HubSpot Certified Trainer, a published author (her book Marketing Matters brings together her digital marketing and life coaching thinking) and she has spoken at international forums on data-driven marketing.

Eli joins us to share her views on the relationship between systems and people, exploring what human-centric, systems-driven leadership looks like in practice.

Eli's LinkedIn https://www.linkedin.com/in/elizheleva

Uspeh Website https://uspeh.co.uk/

Tony Robins Unshakeable https://amzn.eu/d/0dm75gx2

Dr John Gottman and Dr Julie Schwartz Gottman Fight Right https://amzn.eu/d/0iexx5Ci

Gene Kim The Phoenix Project https://amzn.eu/d/080RYlsT

Alan Black is the Founder of Blackad, a copywriting and brand language consultancy with offices in Glasgow and London that’s been putting the right words in the right places for over 20 years.

There’s a lot of noise out there suggesting AI is coming for writers’ jobs. A narrative that is doing real damage. Today we’re talking about the 1.7x copywriter, how the right use of AI lets skilled writers produce more, think deeper, and do the work they actually love, faster.

Blackad website: https://www.blackad.co.uk/

Alan’s LinkedIn: https://www.linkedin.com/in/alanblackad/

Ethan Mollick’s ‘Co-intelligence’ https://amzn.eu/d/0ahKvYDY

When it Hits the Fan on BBC Sounds https://open.spotify.com/show/7s5PLlfCc8RvLUmNR9Bq1M?si=ff59995a02b54d70

AI Rundown https://www.therundown.ai/

In this spisode Kerry is joined by two business owners, leading the charge in Scotland’s marketing scene: Pete Martin representing Marketing Society Scotland and Ellie Murphy representing CIM Scotland.

They talk through the communities they are involved in and give you an overview of what they have to offer, potentially bust some myths you might be holding. We hope this episode offers an insight into how you can get the most out of the communities surrounding the marketing community in Scotland.

Learn more about CIM Scotland https://regions.cim.co.uk/scotland/home

Marketing Society Scotland https://www.marketingsociety.com/region/events/scotland

Elle Murphy Linkedin https://www.linkedin.com/in/ellie-murphy/

Pete Martin Linkedin https://www.linkedin.com/in/peterdmartin/

Flourish Marketing https://flourishmarketing.co.uk/

Always Be Content https://alwaysbecontent.com/  

Recommendations

The History of Rock in 500 songs on Spotify  https://open.spotify.com/episode/1pc1xTqklIsM4NhFF6L0zJ?si=ee09882822f0422b

Jeff Ramm book, Celebrity Service on Amazon https://amzn.eu/d/046Rw2zb

Richard is the Co-founder of Limitless Innovations Group, which owns Limitless and Tayburn. He works with marketing leaders to bring clarity to complex commercial challenges. His work centres on defining strategic context and helping businesses make confident decisions about their marketing in fast-moving environments.

Richard is launching a new monthly roundtable designed to create open, honest conversations around growth, positioning, and commercial direction. In this episode, Kerry & Richard explore why clarity matters more than ever in what he calls a new marketing era.

Richards Linkedin: https://www.linkedin.com/in/richardsimpsontayburn/

Limitless Website: https://www.thinklimitless.co.uk/ 

Book Recommendation, The Habits of Happiness by SW Farrell: https://www.amazon.co.uk/Habits-Happiness-solution-struggles-pathway/dp/1738421880  

Podcast Recommendation, Modern Wisdom by Chris Williamson: https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr 

Movie Recommendation, Air, the Michael Jordan story https://www.imdb.com/title/tt16419074/fullcredits/ 

Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth. 

In this episode we’re digging into what makes a great website for growth, how design and strategy intersect in the digital world, and what clients really need from their online presence.

You'll find Colette on LinkedIn: https://www.linkedin.com/in/colette-beagan-b23177164/

Connette Website Design Website: https://connettedigital.com/

Colette's book recommendation, Traction: https://amzn.eu/d/0e8fJo8P 

Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth.

In this episode we hear all about talent management, and how Greg supports his clients with their personal brand, as well as some of the work he is doing with University of Edinburgh Sport, and encouraging the talent of tomorrow across Scottish sport.

You'll find Greg on LinkedIn: https://www.linkedin.com/in/greg-mcewan-198b6813/

You can see more on University of Edinburgh sports on their website: https://uoesport.ed.ac.uk/ 

Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works.

In this episode Kerry & Joel discuss his unique approach of giving his prospects the numbers they need to make the best decisions. We talked about social diversity and the shift in the corporate landscape and what we expect marketing agencies to be doing moving forward in order to be successful.

Joel's LinkedIn: https://www.linkedin.com/in/joelstone1/

Joel's marketing calculator: https://codebreak.outgrow.us/knowyournumbers

Alex Hormozi: https://www.acquisition.com/bio-alex

Place Beyond The pines: https://www.imdb.com/title/tt1817273/

Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like to be there.

Today we are going to hear more about Scott’s journey, how he has built his community and what we can expect to see from HawkAye in the future. 

Follow HawkAye on Instagram: https://www.instagram.com/hawkayescotland/?hl=en

Scott talks about Daniel Priestley Accelerator program, he has found invaluable: https://danielpriestley.com/dent-accelerators/

You can buy Daniel's book, Key Person of Influence, on Amazon: https://amzn.eu/d/8nV4O38