Originally made available to university students in November 2024 as a supporting resource for the Search Marketing module, this episode explores the transformative role of AI in search marketing and its impact on businesses, brands, and digital marketers.

Join host Dr. Ying Wu as she sits down with Jon Earnshaw, a globally recognised leader in search marketing, to discuss:

• The impact of AI on search engines and how businesses must adapt
• The shift from keyword-based search to AI-driven, conversational interactions
• Why organic visibility is more critical than ever in today’s digital landscape
• Emerging search engines like Perplexity AI and their challenge to Google’s dominance
• Practical strategies for staying ahead in an era of constant search evolution

Whether you’re a marketing student, digital strategist, or industry professional, this episode is packed with expert insights, trends, and actionable knowledge to help you navigate the future of search.

Don’t just optimise for keywords—optimise for conversations. Tune in now!