What if there was a reality show that sparked US interest in F1? Two decades before Drive to Survive dominated American F1 attention spans, Red Bull engineered a search to find the next American F1 driver, and along with it, a scrapped reality TV show. Host, Andrew Lawrence, speaks with racer Scott Speed, the winner of the Red Bull Driver Search, and Maria Jannace, the brains behind the program.

The Search for an American Driver: Scott Speed

The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.

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The Search for an American Driver: Scott Speed

The Search for an American Driver: Scott Speed