Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or strategy training.  Adam is a senior marketer like many of us and evolved with the internet as it emerged into the communication platform it is today.

In this episode, Adam talks about his search for marketing sources in order to mentor his agency staff. He describes finding materials full of jargon and not fit for the rubbish pile that eventually led him to pen his first book, “Under Think It.” “Under Think It” delves into the foundational aspects of marketing strategy and is a foundational piece for any marketing planner. Outside of work, Adam enjoys relaxing with his wife and kids, and claims to generate his best ideas while running and listening to podcasts.

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