Production Note:Tonight’s episode is a completely raw, unedited recording. Due to technical issues during upload, we weren’t able to include our usual intro or outro music. No fluff!! Just good ole fashion ham! (Practical strategy and actionable insights.)
Welcome back to The Second Act Executive with your host, Tawnie Wolf.
Schedules shift, but we don’t stop, we simply pivot.
After a brief hiatus, we’re back with a special double-feature covering Day 10 and Day 11 of our podcast workshop. Grab your notebook, your favorite beverage, and join us as we break down the fundamentals of building a discoverable, credible, and enduring brand.
In This Episode
• Cover Art Checklist RecapReview your podcast artwork, Canva’s 3000 × 3000 specifications, and the importance of the “Stamp Test.”
• Day 10: Crafting an Irresistible Show DescriptionLearn how to write a compelling podcast bio by mastering:
- Your first 150-character hook
- Establishing credibility
- Making a clear content promise
- Ending with a strong call to action
• Day 11: Podcast Naming & SEO StrategyDiscover why clarity beats cleverness every time. Learn how to create searchable, solution-oriented episode titles, avoid generic numbering, and place your most important keywords where they’ll have the greatest impact.
• Market Perspectives & Business UpdatesTawnie shares her thoughts on companies including Microsoft (MSFT), Nvidia (NVDA), and Palantir (PLTR), along with updates on the “Worthy” Kit and the Jim Cramer Kit.
• Navigating Digital ChallengesAn update on our small business digital survey, discussion around online harassment affecting entrepreneurs, and a recap of our corporate governance statement submitted to major institutional investment firms.
• Books & New ProjectsA review of The Next Day: Transitions, Change, and Moving Forward by Melinda French Gates, plus an update on Asher the Chief Ranger, the debut children’s book about finding your voice through perseverance and confidence.
If you’d like personalized feedback, send your titles and show descriptions directly to Tawnie through her DMs.
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We’ll be back tomorrow at 8:30 PM PST for the next workshop session, followed by our full weekly episode at 9:00 PM PST, available on iHeart, Apple Podcasts, and Spotify.
Keep building. Keep protecting your voice. Keep creating your second act.