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Meet Dana Gaydon, the Orange County and Palm Springs based branding and wedding photographer who is rewriting the rules of how female entrepreneurs show up on camera. In this episode, Emily sits down with her dear friend Dana, who has shot two SDS retreats in Palm Springs and Sedona, to trace her path from a 12-year-old inspired by her CIA grandfather's black and white scrapbooks and a Linda McCartney photo book, all the way to building a thriving branding business in Southern California.
Dana shares why she swore off weddings in the 90s after assisting two type-A photographers named Glory who shot stiff square albums on tripods, and what changed her mind when friends started asking her to document their days the way she had always wanted to, real and unposed and full of in-between moments. She breaks down what branding photography actually is, why putting a picture of herself on her own website was the most counterintuitive marketing move she ever made, and the surprising ROI of showing up as her most colorful most "extra" self. She also walks through the toolkit she uses to translate a person into a visual story, including human design, Enneagram, Myers Briggs, brand archetypes, and her beloved color theory.
Plus the chaotic adventure of shooting Taco Bell on Hollywood Boulevard, the vulnerability of taking up space in public locations like Sedona's Tlaquepaque, why feeling comfortable with your photographer matters more than almost any other qualification, and a deep dive into Dana's other superpower, thrifting vintage blazers (she owns over 40 and is on a self-imposed ban from buying more). If you have been putting off booking brand photos because the idea of being seen feels like a lot, this episode is the gentle nudge and the permission slip you have been waiting for.
To learn more about Dana Gaydon, check out her website https://danagaydon.com/ and her instagram account https://www.instagram.com/modernjoydana
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Emily sits down with Dr. Linden Will, optometrist and Director of Community Engagement at LASIK.com, for a candid, funny, and surprisingly eye-opening (pun intended) conversation about everything you've ever wanted to know about LASIK but were too scared to ask.
Emily shares her own experience getting LASIK done at LASIK Plus in Denver — consultation and procedure in the same day — and Linden demystifies the process from the doctor's side.
From debunking the "your prescription isn't stable enough" myth to breaking down the real cost comparison against a lifetime of contacts and glasses, this episode will have you seriously reconsidering why you're still fumbling for your glasses every morning.
Whether you've been putting it off for years or just never thought you were a candidate, this one's for you.
What we dig into:
To learn more about Linden Will and Lasik check out Lasik.com. Visit lasik.com/socials and use code EMILY for $1,100 off.
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In this episode of The Second Degree Podcast, host Emily Merrell sits down with Melissa Nichols, founder of Reforming You, to unpack what women should have been taught about their health—but weren’t.
After spending years working in pharmaceuticals and clinical trials, Melissa made a bold pivot into Pilates, health coaching, and preventive wellness. Today, she helps women understand their bodies, balance their hormones, and take a proactive—not reactive—approach to health.
Together, Emily and Melissa explore:
This conversation is educational, grounding, and empowering—perfect for any woman who wants to feel more informed, supported, and in control of her health journey.
To learn more about Melissa Nichols check out her instagram https://www.instagram.com/reforming_you/
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After building a successful career in finance, Carolin realized that access to information wasn’t the real problem—confidence, language, and systems were.
Today, she helps women feel powerful, informed, and unapologetic about their money through education, strategy, and mindset work.
Together, Emily and Carolin unpack:
This episode is practical, empowering, and a must-listen for any woman who wants to feel financially confident, capable, and in control—whether you’re building a business, growing your career, or simply ready to stop avoiding your bank account.
To learn more about Carolin Helff check out instagram at https://www.instagram.com/the_financially_fierce for more information on her upcoming programs.
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In this inspiring episode of The Second Degree Society Podcast, host Emily Merrell sits down with powerhouse entrepreneur Karen Martiz, founder of Skin Mix and Lash Boulevard.
What began as a chance meeting in a Denver neighborhood turned into a deep friendship — and today, Karen opens up about her remarkable journey from struggling single mom to thriving med-spa owner, product developer, educator, and beauty industry innovator.
Emily and Karen dive into:
Plus, Karen shares her favorite treatments, unexpected hobbies (mountain biking!), and the advice she wants every woman in business to hear.
If you’re dreaming of launching something new or are craving a dose of bold entrepreneurial energy this episode is a must-listen.
To learn more about Karen Martiz check out her website https://skin-mix.com/ and on instagram at https://www.instagram.com/skin_mix_/
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What if buying an engagement ring felt as personal as the proposal? Wove CEO Simone Kendle sits down with Emily Merrell to unpack how Wove reinvented custom jewelry, from virtual design sessions with GIA-trained experts to their genius “try-before-you-buy” replica ring that de-stresses proposals and perfects fit and style.
Simone shares the brand’s surprising military roots, why lab-grown color diamonds expand creative freedom, and how she scaled a consumer luxury company by leading with storytelling, community, and collaboration. They also dig into women-first leadership, team culture across cities, and the power of building your “village” before you need it.
Whether you’re ring-curious, scaling a startup, or obsessed with great networking, this episode is a gem, pun very much intended.
Here are the highlights:
To learn more about Wove check out https://wovemade.com/ and on instagram at https://www.instagram.com/wove_made
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In this inspiring episode of The Second Degree Podcast, host Emily Merrell sits down with V Peterson, the energetic founder of Bodied, Denver’s rhythm-based fitness studio redefining what it means to move with purpose.
V shares how she blended step aerobics, strength training, and Pilates into a signature workout that’s as much about connection as it is about sweat.
Together, Emily and V explore the journey from vision to brick-and-mortar, the lessons learned from leading a team of women, and the power of staying open when you’re building something entirely new.
Here are some of the episode highlights:
To learn more about V Peterson check out Bodied Denver and on instagram at https://www.instagram.com/bodieddenver
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On this episode of The Second Degree Podcast, Emily Merrell sits down with Erin Hines, a holistic business coach and founder of Darn Good Business Coach, to dive into the intersection of business strategy, human design, and personal alignment.
Erin shares her journey from corporate burnout to building a business that aligns with her energy and purpose. We explore how human design can be a game-changer in decision-making, leadership, and entrepreneurship—helping you work smarter, not harder. Whether you’re a business owner or just looking to better understand yourself, this episode is packed with insights you won’t want to miss!
Highlights:
To learn more about Erin Hines check out her website Darn Good Business Coach and on instagram at https://instagram.com/bedarngood/
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In this episode of The Second Degree Podcast, host Emily Merrell chats with Erica Ballard, a life coach, sound healer, and Theta healing practitioner.
Erica shares her journey from public health to health coaching and into the transformative world of spirituality and energy work. They dive into the power of rest, navigating life's pivots, and embracing personal growth with humor and grace.
Whether you're an overachiever on the brink of burnout or someone seeking alignment and clarity, Erica’s story will inspire you to slow down, trust yourself, and embrace your path.
Highlights:
From Public Health to Personal Healing
The Power of Rest
Sound Healing & Theta Healing
Navigating Life’s Pivots
Creating a Life on Your Terms
Practical Self-Help & Spirituality
Permission to Play and Rest
To learn more about Erica Ballard check out her website https://www.ericaballard.co/ and on instagram at @IamEricaBallard
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Welcome to The Second Degree Podcast with Emily Merrell!
In this episode, Emily sits down with the extraordinary Susan Lieu, a multi-hyphenate powerhouse: author, playwright, TEDx speaker, podcast host, and so much more.
Susan shares her journey of turning intergenerational trauma into art and healing, her reflections on resilience as a first-generation Vietnamese-American, and the lessons she's learned from chasing success while staying true to herself. This conversation is packed with humor, heartbreak, and inspiration—don’t miss it!
Highlights:
Susan’s Storytelling Journey
Navigating Identity and Success
Creating Art Through Healing
Reflections on Body Image and Society
Entrepreneurship and the Immigrant Dream
Impact Through Creativity
To learn more about Susan Lieu check out her book The Manicurist’s Daughter and her podcast Model Minority Moms and on instagram at instagram.coms/susanlieu.
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From the publisher's feed
The Second Degree podcast with Business Coach and Second Degree Society Founder Emily Merrell, is the podcast where we grill our guests about the things that make them tick and find out how human…