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Kelly and Patrick describe the market for used outdoor recreation products. How does the secondhand market affect consumer demand for new products? How can brands leverage an understanding of their product’s lifecycle to ensure they have lifelong customers? How can we describe the size of the secondhand market?
By People for Bikes and the Outdoor Industry AssociationKelly and Patrick describe the market for used outdoor recreation products. How does the secondhand market affect consumer demand for new products? How can brands leverage an understanding of their product’s lifecycle to ensure they have lifelong customers? How can we describe the size of the secondhand market?