StrategyCast

The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke


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Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 04:46 "Emphasizing Brand Growth Fundamentals"
  • 09:55 "Understanding Brand Value and Assets"
  • 14:04 Transformational Demand Space Strategy
  • 16:18 "Consistency Unlocks Growth Opportunities"
  • 18:14 "Innovation vs. Market Longevity"
  • 24:00 Storytelling, Strategy, and Effective Communication
  • 26:48 Bravery: Essential for Breaking Sameness
  • 28:49 Marketing Strategy and Engagement Tools
  • 31:24 "KitKat's Cultural Fluency Success"
  • 34:35 Relevance vs. Resonance: KitKat's Impact
  • 40:18 Embracing Authenticity in Leadership


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


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