According to Reuters, while the rest of the world was distracted watching Rappi’s lightning expansion, this unicorn was courting restaurants, supermarkets, stores, as well as some major food giants.

As part of this data-gathering approach, the startup will continue its expansion into more parts of Latin America.

Parties interested in reaping Rappi’s harvest of data include Nestlé and brewer Anheuser-Busch InBev.

Fuel growth and go placesThe startup wants to continue gobbling up data by adding new users to its app.

But if this expansion continues, it may face off with Salvadoran Hugo, a last-mile delivery startup that’s already well-known in those parts. | To read full story, visit https://startuparound.com/read/1578355208.6130733/The-secret-behind-Rappi’s-lightning-expansion-in-Latam:-data?ref=audio_experience