The ultimate test of any solution is if it can get buy-in from the people. Inside: the importance of effective messaging, the power of our will, and an answer to why people still aren't wearing masks.

Meet Neela Saldanha, Independent Consultant and Former Senior Director – Insights, PepsiCo; and Samuel Salzer, Behavioral Strategist. This episode was hosted remotely by Harappa Founder & CEO, Shreyasi Singh. 

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