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The Secret Behind Vaseline’s Advertising and Consumer Success
Simple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece.
We explore why the idea resonated, how cultural memory works in advertising and why clarity outperforms complexity. They share how instinct, chemistry and timing help teams create work that feels familiar and honest.
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The Lead Creative Podcast is available on:
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Support the show
___________________________
Follow us for more on:
- YouTube
Send us mail!
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
Buy us coffee here to help us grow.
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By Mongezi MtatiSimple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece.
We explore why the idea resonated, how cultural memory works in advertising and why clarity outperforms complexity. They share how instinct, chemistry and timing help teams create work that feels familiar and honest.
___________________________
Buy us coffee here to keep us fuelled.
___________________________
The Lead Creative Podcast is available on:
- Apple
- Spotify
- YouTube
Follow us on:
- X
Send us mail!
Support the show
___________________________
Follow us for more on:
- YouTube
Send us mail!
Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.
To support them, go to: https://threadsforikasi.org
Support the show
Buy us coffee here to help us grow.
Follow us for more on:
- YouTube