The Cultural Marketer

The Secret Behind WeChat’s Runaway Growth


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Learn how WeChat built a massive user base of over 1 billion users through using a consolidation strategy. 30% of all internet time in China is spent on WeChat. Find out why in today’s episode.
Show Notes:
0:00 - WeChat Usage Statistics
2:10 - WeChat key functions for personal use
4:48 - Using WeChat for work
5:42 - WeChat Work app changing business on the go
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The Cultural MarketerBy Florence