Questions with a Podcast Booking Agent

The Secret Formula for Perfect Podcast Pitches


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The Secret Formula for Perfect Podcast Pitches

Q: What's the best formula for crafting a perfect podcast pitch?

A: The GUEST Format

G - Grab Attention: Start strong with a catchy subject line that captures interest immediately.

U - Unique Value Proposition: Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience.

E - Engaging Bio: Create a two-paragraph bio:

  • First Paragraph: 1-2 Sentences on your backstory. 1-2 Sentences on your expertise in your space

  • Second Paragraph: 1-2 Sentences on who you work with and what you do for them. 1-2 sentences about your success, how many customers served, revenue milestones, etc.

  • S - Solid Credentials: Include any relevant boards, press mentions, interviews, or certifications that enhance credibility.

    T - Tangible Social Proof: End with social media links. If you have a notable number of followers (e.g., over 1500), include this count to demonstrate reach.

    Note: If you're newer in your field or lack extensive credentials, it’s okay to simplify this section. Focus on what strengths you do bring to the table.

    Remember, not every pitch will fit the same mold. Tailor your approach to highlight your unique strengths and adapt The GUEST Formula to best represent your or your client's profile.


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    Questions with a Podcast Booking AgentBy Spencer Carpenter / Outlier Audio