Chick-fil-A created one of the most iconic advertising campaigns of all time, and with that, one man changed fast-food advertising forever.

Steve Robinson, former Executive Vice President, and Chief Marketing Officer for Chick-fil-A found a meaning behind the messaging and drove fast-food marketing to new heights. The ingredients that he added would be the difference between simply finger lickin’ good and visionary.

Find out what it takes to make a billion-dollar impact in advertising, and discover how a car manufacturer helped sell chicken.