In this episode of the Power Content Coach podcast, host Jason Croft digs into the importance of making real human connections through content. He shares how connecting with others gives him energy and drives his passion for creating content that resonates.

Jason traces this core value back to his childhood and how it continues to shape his approach today. He explores how the most successful content connects us to each other, whether that's the content creator connecting with the audience, or the content facilitating connections between audience members.

According to Jason, the reason we create content is to build relationships. He challenges listeners to keep the idea of connection at the core as they develop content. Jason believes there's room in business for being intentionally human, kind, and doing good in the world while also making money.

Tune in to hear Jason's thoughts on how to create content that authentically connects with your ideal audience. This theme of connections will continue throughout the podcast as a core principle of the Power Content Coach.