Marketing expert John Dwyer breaks down Direct Response Marketing, a powerful strategy for small business owners who can’t afford big-budget advertising. He shares practical tactics to generate high-quality leads, avoid vanity metrics, and convert customers using the Facebook Contest Formula. Plus, he exposes the biggest mistake small businesses make and how to fix it today! 🚀Want to transform your marketing? Tune in now! 🎧 #Marketing #SmallBusiness #DirectResponse➤ EPISODE LINKS: https://www.linkedin.com/in/instituteofwow/https://theinstituteofwow.com/https://www.youtube.com/@Theinstituteofwowhttps://getmorejd.com/ ➤ CHAPTERS:00:00 Welcome & Introduction00:31 Who is John Dwyer?01:43 What is Direct Response Marketing?02:52 Direct Response vs. Branding: What’s the Difference?03:43 Why Vanity Metrics Don’t Matter in Business06:06 How to Turn Social Media Likes into Sales08:11 Short-Form vs. Long-Form Content: Which Works Best?10:25 The Most Important Marketing Metric to Track13:26 Facebook Contest Formula: A Game-Changer for Lead Generation19:43 The Power of Free Offers in Marketing25:35 Should Business Owners Be the Face of Their Brand?32:18 Problem-Solution Marketing: How It Works40:02 The Truth About Marketing KPIs, CTAs, and ROI45:10 Why Small Businesses Struggle with Marketing (And How to Fix It)50:36 Final Thoughts & Where to Find John Dwyer ➤ CHECK OUT OUR CHANNEL HERE:https://www.youtube.com/@AbegVexPodcast ➤ SUBSCRIBE HERE:https://www.youtube.com/@AbegVexPodcast/?sub_confirmation=1 ➤ DOWNLOAD EPISODE:https://open.spotify.com/show/4qiZMsvzl7adRa438zz6eThttps://podcasts.apple.com/us/podcast/abeg-vex-podcast/id1743291298 ➤ WEBSITE:https://abegvexpodcast.com ➤ FOLLOW US ON:https://www.instagram.com/abegvexpodcast/https://www.facebook.com/AbegVexhttps://www.tiktok.com/@abegvex ➤ EXPLORE ABEG VEX PODCAST:https://www.youtube.com/playlist?list=PL6fJiVJiAd0oIA8zvfGcSob22O6uqcm3q #abegvexpodcast