In this episode of Best of Raleigh, Gretchen Coley sits down with Alex Iordanou, founder of Dwell Proper, a new luxury real estate staging company raising the bar on both vacant and occupied staging.

Gretchen and Alex talk about why staging matters, from the stat that staged homes keep buyers inside 45 minutes compared to six in a vacant space, to how color, texture, and scale can instantly transform a listing.

Alex also shares the inspiration behind launching her business while raising three young kids, the trends she is excited about, and why Raleigh is ready for a more luxurious approach to preparing homes for market.