Earning the trust of your developers is the first step in developer marketing, says Adam DuVander (principal consultant, EveryDeveloper). In this episode of API Resilience, he explores how product development depends on audiences, as well as on business purposes. He also shares best practices about how to communicate such goals.. The hosts are Kristof Van Tomme (CEO & co-founder, Pronovix) and Mark Winberry (director of US operations, Pronovix).

Intro music: Broke For Free - Night Owl (CC)