The Secret Sauce Podcast

The Secret Sauce of Lavanda - Interview of the CEO

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Lavanda, onces a property management company, realises that the technology they build for themselves could help scale up other companies. They identify that large multi-unit asset owners could improve their yield by entering the short-term rental market and decided to offer them access to property managers that could operate their units plus the technology to support operations.


In this interview of the CEO of Lavanda Fred Lerche-Lerchenborg we cover: 

  • Pivoting to a b2b tech ecosystem
  • Filling in empty units for large asset owners
  • Providing options: get your operations run or run your own
  • Selling legal ip & tech ip to large players 
  • Selecting quality property managers 
  • Building modular tech and working with real estate agents
  • Fragmentation of channels & the rise of semi-offline channels
  • Becoming a thought-leader in solving housing issues
  • A consolidation year for some and a binary year for others


    • This is a brand new Podcast, Video and Article Digest series called the "Secret Sauce of Large Property Managers" for the vacation rental industry. 


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    Check out the previous interviews also on Youtube:

    1. Doug Truitt, Director of Distribution at Stay Alfred: https://youtu.be/RWzwhIE-BIA 

    2. Tom Archer, Co-Founder of ALTIDO: https://youtu.be/jd0MwuWiprg

    3. Graham Donoghue, CEO of Sykes Holiday Cottages: https://youtu.be/vTmLfJh2alQ

    4. Maxime Leufroy-Murat, Founder & CEO of City Relay: https://youtu.be/NJ_5pXo3u_8


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    Next, we will have the CEO of Guest-Ready, the CEO of Veeve and many more successful property managers lined up!


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    Read the full case study: https://rentalsunited.com/en/vacation-rental-case-studies/lavanda-case-study/

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    Rentals United is a Vacation Rental Channel Manager. Rentals United connects 60+ listing sites, as well as 100+ technology providers. Thanks to our reliable two-way sync and Open API, our trusted partners include leading vacation rental sites, OTAs, travel metasearch engines, wholesalers, Property Management Systems and Tech Service Providers. 

    If you like to know more about how Rentals United could connect to your Vacation Rental properties to 60+ channels and show it to 100+ Million travellers every month. Book a Demo on the Rentals United Website: https://rentalsunited.com/

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    Check out the Lavanda Website: https://getlavanda.com/

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    The Secret Sauce PodcastBy Rentals United